Your business website matters. You need a website that tells your story, represents you professionally and that actually brings you business.
Building a business website isn’t like buying a cheeseburger or an appliance at the store – it is not transactional. Your website needs to have you in it. It needs to sound like you and your business and by investing time and thought, not just money, makes all the difference between a website that sells and website that does nothing. Design is important but so are results.
By transferring decision-making processes into web design, we involve you into the process by showing you why we structure the websites the way we do. We lean on you for the specific insights into your industry and expertise so you can communicate to the website visitors the uniqueness of your business. If that sounds difficult, it’s not.
There are 3 questions every person who visits a website asks:
a) Am I where I expect to be?
b) Is what I’m looking for right there?
c) How can I contact them for more info?
By putting the logo immediately visible (a) they know where they are.
By highlighting your main service or product (b), what most people are looking, can’t be missed.
By putting a call to action (c) easily visible they can contact you for more info.
Solving those three problems every visitor has when they go to a website is half the battle. Other things to include are badges of trust and testimonies and all this is a recipe for a highly engaging website.
See these examples below:
Website Story Telling
After we’ve structured your website we need to tell your story. Your story, expertise, and authority is what will take people from thinking about doing business with you to doing business with you. This is where your investment of time and thought come in. The more you invest and really narrow down your message the higher quality customer you’ll get. We’ll help you through this whole process.
It’s hard to get an idea of what is all involved when it comes to websites that’s why a connection call is always necessary. When you schedule a connection call by clicking the link below, we can talk more in depth on how all this translates into your business specifically.
Let’s figure this out together and let’s start getting you results from your website.