Are you wanting to be found when someone is searching for your business in Google? There’s two options when it comes to Google showing your website in their search engine. They’re both search engine marketing but they each have their advantages.
When you have a competitive industry, paying Google to show you on the top of the search result’s page is a huge advantage. Google will charge you based on how many times someone has actually clicked on your ad and visited your website. That’s why it’s important to have you website setup properly before you start sending people to your site.
Search Engine Optimization
Search Engine Optimization is writing specific phrases on your website so when people are using Google to search and they’re using those keywords you put on your website you will show up on the results page.
This can be done by making your site easy for Google to find by making it viewable on mobile devices, making the images smaller so they don’t take a long time to load, writing blogs with phrases related to your industry and staying up to date with the latest changes Google releases. Playing by Google’s rules will help you show in in their search engine so you can start bringing more people to your site.
Would you like to discuss more in depth on how Search Engine Marketing could work for you.